Privacy Policy

 

Last updated: 1 May 2026

This Privacy Policy describes how Ruby & Mae London gathers, uses and protects your personal information whenever you visit our website or place an order with us. By using our website, you accept the practices outlined below.

Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes within our business or to meet legal requirements. The most recent version will always be displayed on this page along with the updated date shown above.

Information We Collect

We gather personal information in a number of different ways.

Information you share with us directly: When you place an order or get in touch with us, we may collect details such as your name, billing and delivery address, email address, telephone number and payment confirmation information. If you reach out to our customer support team, we may also keep a record of that conversation.

Information gathered automatically: When you browse our website, certain technical information may be picked up automatically. This can include your IP address, the browser you are using, device information and general usage data. We use this information to understand how visitors interact with our website so that we can continue to improve the overall experience.

Information from our service providers: We may also receive certain relevant information from trusted partners who help us with services such as payment processing, hosting, analytics and order fulfilment.

How We Use Your Information

We use your personal information for the following purposes:

  • To process and deliver your orders
  • To provide customer support
  • To send order confirmations and service related updates
  • To improve our website and the services we offer
  • To prevent fraud and safeguard our business
  • To meet our legal and regulatory obligations

If you have opted in, we may also send you marketing emails. You can unsubscribe at any moment by clicking the link included in any of our emails.

Cookies

Our website uses cookies and similar technologies to improve functionality and to analyse website traffic. Cookies allow us to remember your preferences and to gain insight into how visitors interact with our pages.

You can manage or switch off cookies through the settings of your web browser. Please bear in mind that turning off certain cookies may impact how parts of the website work.

Sharing of Personal Information

We only share your personal data where it is necessary to operate our business. This may include:

  • Payment providers
  • Delivery partners
  • IT and website service providers
  • Professional advisers when required

We never sell your personal information to anyone.

We may also disclose your information when required by law or in order to protect our legal rights.

Data Security and Retention

We put reasonable technical and organisational measures in place to keep your information safe. While no online system can ever be fully guaranteed against risk, we work with reputable providers and rely on secure technologies to protect your data.

Personal information is kept only for as long as it is needed to fulfil the purposes set out in this policy, including any legal and accounting obligations.

Your Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you
  • Ask for inaccurate data to be corrected
  • Request deletion of your data in certain situations
  • Object to or limit specific types of processing
  • Withdraw your consent where processing is based on it

To exercise any of these rights, please contact us using the details listed below. We may need to verify your identity before we can respond.

You also have the right to make a complaint to the Information Commissioner's Office if you feel your data has not been handled correctly.

Children's Information

Our website is not designed for anyone under 18 years of age. We do not knowingly gather personal information from children.

International Transfers

Some of our service providers may process data outside of the United Kingdom. Where this happens, we make sure that appropriate safeguards are in place in line with UK data protection requirements.

Contact Information

Store Name: Ruby & Mae London

Warehouse Address: [in te vullen]

Address: Hofzicht 44, 2678 BX De Lier, The Netherlands

Email: [in te vullen]

Phone Number: [in te vullen]

Customer Service Hours: Mon to Fri: 9:00 AM to 5:00 PM Sat to Sun: 10:00 AM to 5:00 PM

Response Time: We aim to respond within 24 working hours.