Estella | Flattering Floral Midi Dress – Ruby & Mae London
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Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress
Estella | Flattering Floral Midi Dress

Estella | Flattering Floral Midi Dress

Regular price £99.95 Sale price£39.95 Black friday sale
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  • Black Friday sale

    Black Friday sale ends tonight at 11:59 PM

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Only a few left in stock

BLACK FRIDAY SALE UPDATE:

Our biggest Black Friday discounts are live — but they end tonight at 11:59 PM. If you can still see the 'Add to Cart' button, your item is available. Once sold out, it’s gone for good.

FEEL EFFORTLESSLY BEAUTIFUL IN THE ESTELLA FLATTERING FLORAL MIDI DRESS

The Estella dress brings a fresh, floral design that’s both vibrant and flattering. Featuring a delicate, colorful floral pattern and a waist-defining smocked design, this dress effortlessly skims over your tummy area, creating a smooth, flattering silhouette. The flowy skirt and elegant neckline ensure you feel graceful and confident, making it perfect for a casual day out or a special occasion.

Estella | Flattering Floral Midi Dress

WHY WOMEN CHOOSE THE ESTELLA FLATTERING FLORAL MIDI DRESS

  • Tummy-Covering & Flattering Fit: The smocked waist gently cinches in, creating an hourglass figure while smoothing over the tummy for a comfortable yet flattering look.
  • Vibrant Floral Print: A playful yet sophisticated multicolored floral pattern that adds charm and elegance to any occasion.
  • Soft & Breathable Fabric: Made from high-quality polyester, offering a lightweight, airy feel for all-day comfort.
  • Perfect for Any Occasion: Ideal for garden parties, lunch dates, or casual outings, easily styled with sandals for a relaxed look or heels for elegance.
Estella | Flattering Floral Midi Dress

SPECIFICATIONS

  • Fit: Flattering, tummy-covering, waist-defining
  • Care: Machine washable for easy maintenance
  • Perfect for: Casual outings, garden parties, weddings, family gatherings, and more

Free shipping is available throughout United Kingdom.

Each piece is carefully packed by us and sent straight to your door, with love from our studio.

You’ll receive a tracking number once your order is on its way.

We believe caring for you goes far beyond the fit—it’s at the heart of everything we do as a mother and daughter.

Whenever you have a question, need help choosing a size, or want to know more about delivery or returns, you can always count on us and our support team. We’re here to help you every step of the way, just like family.

If you’d like to reach out, simply email us anytime at  We’d love to hear from you.

If your order isn’t quite right, that’s completely okay — you’re welcome to return it within 30 days for a full refund. No fuss, no pressure, just a simple process to make sure you feel happy with your purchase.

If it doesn’t fit or doesn’t feel just the way you hoped, you can send it back. We want you to love your piece as much as we loved creating it.

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Sophie L. and over 60,000 other customers love Ruby & Mae London.

About Us

Hi, we’re Ruby & Mae — two sisters who built this shop from a simple dream: creating timeless pieces that make people feel confident and special. Thanks to your support, that dream has become something real.

As we celebrate another year together, our Black Friday Sale is our way of saying thank you. We’re grateful you’re part of our journey.

Our Promise to You

Every piece we design carries our promise of lasting quality and care.

If it doesn’t fit, doesn’t feel right, or simply isn’t what you expected, just send it back—no worries, no pressure. We want you to feel as confident wearing it as we did creating it.

What our customers say

★★★★★

Everything arrived perfectly packaged and fits just right. So happy for my order!

Sarah M
London
★★★★★

Every girl needs a staple rain jacket and this is mine now. Keeps me dry, keeps me warm, and still look put together. Exactly what i needed.

Hannah L
Birmingham
★★★★★

Such lovely quality. You can tell these pieces are designed with real care and attention.

Olivia T
Manchester
★★★★★

Customer service was so fantastic. They anwsered all my questions and shipping was super fast.

Emily R
Edinburgh

Free Shipping in the United Kingdom

We offer free shipping across the UK. Tracked delivery included, so you can follow your parcel every step of the way.

30-Day Money Back Guarantee

Shop with confidence. We offer a 30-day money-back guarantee if you’re not completely satisfied.

Secure Checkout

Enjoy a secure checkout with credit card. We want you to feel completely confident every step of the way.